Having an online store is not an easy task. Indeed, it is easier because you do it from home. However, you need to learn SEO, SEM, and have some beginner IT wit on web design to avoid spending money outsourcing a designer, social media manager, or marketing agent. So, ifContinue Reading
There is nothing better than having the best of both worlds: Entrepreneurship and motherhood! If you are looking for ideas on how to start a home-based business for moms, you come to the right place. If you are a stay-at-home mom with the passion, drive, and wit, you can startContinue Reading
I’ve been talking about the steps in writing a business plan for the past couple of weeks. From that eureka moment, you had to the moment you visualize your success in a couple of years. Now, I want to talk about marketing strategy. I have to confess that the firstContinue Reading
The Mommy Bias, a.k.a the motherhood penalty is a term used to summarize the systematic disadvantages that moms face at work: unequal pay, different benefits, lack of promotions, and all these because mothers are perceived as less reliable and less committed to work extra long hours because we need have to takeContinue Reading
If you are an introvert like me who loves to have online meetings, working from home is a blessing. Choosing your clients and working hours is a plus. However, not everyone is cut the same way. Even after the kids go back to school (sometime soon), the job market willContinue Reading
In the past couple of weeks, I’ve been working with several stay-at-home moms and small business owners on how to attract more clients into their website or use Facebook to get more clients. The first thing I noticed was that their websites or Facebook pages did not have a clearContinue Reading
Niche Market: a strategy focusing exclusively on one group or demographic of potential customers who would most benefit from the offerings. Whether you are a stay-at-home mom starting a business or looking for a home-based business, you need to know what your niche is. In other words, the features andContinue Reading
Until we can put the coronavirus crisis behind, working from home, social distancing, online business, and disinfectants will remain at the top of our priorities. In times of crisis, there is always room for opportunity, and when the opportunity arrives knocking at your door, you have to be ready toContinue Reading
Every single article for a productive home office starts with scheduling chores and errands, automating as many of the domestic duties as possible, and to outsource as much as you can so your home office runs smoothly. Of course, the advice was before the pandemic. Today, finding ways to makeContinue Reading
Needless to say, thinking about working from home is not a big surprise for me, been doing that for the past decade, as a stay at home mom, I have a good idea on how to balance activities, multitask and not stressing over the lack of milk at 10 pm.Continue Reading
