Business goals are Marketing goals, the more your business plan is complete the better it will guide your social media marketing. There are more than 1 billion users spending hours scrolling through beautiful images, watching videos, reading the news, engaging in random conversations, or asking for recommendations.

All your posts are tied to your business goals and your vision.

Social Media Marketing Goals

  • Drive Brand Awareness
  • Create Demand for your Products Acquire Leads
  • Get Sales
  • Network to form Partnerships Become a Leader in your Industry

There are more than 1 billion users spending hours scrolling through beautiful images, watching videos, reading the news, engaging in random conversations, or asking for recommendations.

Target Audience

What type of client would buy from you?

Check your demographics beyond location, age, and gender.

  • Interests. From brand pages to celebrities and everything else in between.
  • Income Level and Working style. Freelancers, part-timers, and good old 9 to 5.
  • Relationship status.
  • Parental status.
  • Behaviors. Charitable activities, online shopping habits, car shopping, financial spending, mobile devices, travel habits.
  • Favorite Websites (client not yours) Motivation to buy

Content is king but the goal is the queen that rules the post!

You should be designing every post with three things in mind:

  1. Content: motivational quote.
  2. Goal: brand awareness.
  3. Action: engagement.


Try different ideas per post and see how the trend is going on social media before publishing.


There is no wrong or right way of being an entrepreneurial mom. Just do what works for you.

Keep in Mind

  • Be consistent. Use social media regularly, so your clients do not have to look somewhere else for the product/service.
  • Offer value. You need to offer a reason for them to click on the link. (masterclass, useful information, free download, etc.)
  • Keep trying. If your campaign doesn’t show a significant number of leads. Openly ask if there is something you can do to keep them engaged or buying your product.

Choose your channel

Regardless of the social media tool you choose, whenever you get a message or email it is essential that you move quickly, do not allow too much time to lapse after the customer makes the first contact, respond as soon as possible. You should always do a follow-up within 48 hours.

  • Instagram is about showcasing a product or a service via visual storytelling.
  • Pinterest is better for sharing products, how-to, DIY, and retail.
  • TikTok boosts your brand showcasing fun and creative videos for a population between the ages of 16 and 24.
  • Facebook grows your audience and creates customer loyalty via customer engagement and customer service.

Use applications that allow you to post directly to social media without downloading images to your mobile device and reposting them, like Canva or Later.

Remember that your customers are also struggling, find out what they need, and see if you can adapt your business model to satisfy their needs.

  • What can you offer them?
  • What do they need?
  • How can you be of service?

The follow-up needs to result in a call to action. Remember the goals of your social media campaign; Website visitors? Growing your email list? Sales?

Best Time of the Day to Post in Social Media (1)
3-2-1- Rule of Social Media Posting

Social Media Funnels

Hootsuite has the best resources on how to build a social media funnel that sells; please read the entire article because it is pure gold. If you follow it, rest assured you’ll succeed in keeping your brand alive and even making some sales (it all depends on your service/product/market).

If you have a home-based business or a small business, I would advise that you focus solely on organic strategies, save your money. An organic approach, of course, demand more time and thinking, but hey, we have plenty of time in our hands right now, let’s invest it wisely in our business, family, and self-care.

  • Awareness. Facebook live, YouTube channel, Facebook/LinkedIn Groups, Free Resources, Infographics.
  • Evaluation. Testimonials, reviews, fabulous images of your products, video demos.
  • Acquisition. Convert traffic into email sign-up so you can send offers later, contests with purchase incentives, coupons, and limited offers.
  • Engagement. You finally have a customer, keep the conversation rolling hosting regular chats and live sessions, answering social media comments.
  • Advocacy. Create hashtags for customers to showcase your service/product (like iPhone or Domino’s Pizza) and show their love.
Social Media Funnel
Adapted from Hootsuite