How to Identify Your Ideal Client and Audience Easily

Every time I meet with a client, I ask the same questions, not for lack of creativity but because I like starting from the basics of business planning. I prefer walking through the different sections of their plan identifying weaknesses,…

3 Tips For Creating Great Facebook Posts

It has been quite a busy week for me, mentoring small business owners from early in the morning to late appointments, because time zones, right? I help moms starting a business as well as growing their business, and one of…

what is your marketing strategy sign on top of office supplies

From Idea to Business Step 4: Marketing Strategy

I’ve been talking about the steps in writing a business plan for the past couple of weeks. From that eureka moment, you had to the moment you visualize your success in a couple of years. Now, I want to talk…

3 Things you Need to Do Before Selling on Instagram.

In the past couple of weeks, I've been working with several stay-at-home moms and small business owners on how to attract more clients into their website or use Facebook to get more clients. The first thing I noticed was that…

Webinar Wednesday Recommendations

Tomorrow is webinar Wednesday and here are my top recommendations for women entrepreneurs looking to grow their businesses. The National Women's Business Council Webinar series on "Raising Voices and Impacting Policy" offers valuable resources. I recommend you check out Get…

5 Smart Ways to Increase Your Sales.

If you are juggling between homeschooling, cooking, cleaning, keeping everyone safe, and on top of it, making decisions regarding finances, payroll, marketing, delivery, looking how to increase your sales, or day to day operations, welcome to the mompreneur world! The…

Why You Need a Social Media Funnel Now

Every small business owner is making hard choices to keep their business going and survive until the storm passes. Regardless of the industry, you need to have a social media funnel in place, it will help to keep your mind…

Adapt your Brand in Times of Crisis.

I hope you have a lovely week despite the circumstances, I know it’s hard to keep motivation high with such difficult times because everyone is working from home or struggling to find a job. For those in social media marketing…

Social Media Tools Every Small Business must Have

Prospecting is essential to any sales endeavor but is often overlooked or poorly implemented. For prospecting to be successful, it must become both a priority and a habit. Nowadays, it is crucial the understanding of social media tools to generate…